Events
Thursday, February 16th, 2012: "Social Media Intelligence"
Ridgedale Library Lunch Seminar
Patrick Furey, President of Consumersphere (a strategic social media solutions agency) will discuss the social media juggernaut from a business intelligence perspective.
View event on Google Calendar
Format:
Location:
Social media monitoring has significantly changed the way brands and marketers leverage social media for business. The constant stream of mentions on sites like Facebook, Twitter and blogs provide a great way for companies to monitor their brands, products, and consumers in social media. While monitoring has been useful primarily in customer service and buzz-tracking, there is far more value to be realized. Enter the age of social media intelligence. Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data in ways previously not possible.
Visit http://www.consumersphere.com for more info.
Pricing:
November 3, 2011: "Why do some rebrands fail? Why do others succeed?"
Brand veteran bares all in an eye-opening show-and-tell.
David Brier, Creative Director of DBD International, Author, and Fast Company expert blogger
View event on Google Calendar
Format:
Location:
Join us for a lunch-time presentation to learn about a practical yet unconventional approach to branding. David's presentations are highly visual showing not only what he created to help brands with new products or rebrands but, more critically, WHY it was done and what happened AFTER the launch or rebrand? Did sales increase? Did customer loyalty increase? And when it did, he examines WHY.
Examples of David's approach can be found here: www.risingabovethenoise.com & here on YouTube.
Learner Outcomes:
Our Speaker:
David Brier is the recipient of over 320 industry awards and is the Creative Director of DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help their products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. You can reach David at david@famousnapkin.com.
Pricing:
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.
May 19, 2011: "Emerging trends with in-sourcing and DIY research tools"
Scott Weinberg, Director of Sample Market™, uSamp
Kevin Micklitz, Director of Business Development, Chamberlain Research Consultants
View event on Google Calendar
Format:
Location:
Our Speakers:
Scott Weinberg is the Director of SampleMarket™ for uSamp (formerly United Sample). A self-described 'closet geek' who used to build his own computers, his work has often focused on DIY applications including sampling, survey, and reporting engines. Scott has led the technology efforts with Toluna, GMI, ClickIQ, and BI Worldwide. Scott holds an M.S. in Industrial/Organizational Psychology from the University of Wisconsin.
http://www.linkedin.com/in/scottweinberg
Kevin Micklitz is the Director of Business Development for Chamberlain Research Consultants. Kevin works with companies and organizations throughout the world, helping them to assess their strategic needs and to design research that will give them the information they need to make profitable decisions. Having come through the operations side of the business, Kevin has front-line experience in nearly everything Chamberlain does. This makes him well suited to work with clients at any level, from novices to seasoned statisticians. Kevin also enjoys public speaking and has presented marketing research strategies at multiple national conferences. He has also been a guest speaker at colleges across the US. Prior to joining Chamberlain in 1997, Kevin studied marketing at Copper Mountain College in Joshua Tree, CA and was a Sergeant in the Marine Corps.
http://www.linkedin.com/in/kevinmicklitz
Learner Outcomes:
Discover:
Pricing:
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.
April 14, 2011: "Understanding Minnesota’s Baby Boomers: A Research Case Study"
Peter Spruit, Minnesota Board on Aging
Lori Laflin, State of Minnesota Department of Human Services
View event on Google Calendar
Peter Spruit is the Senior Project Consultant with the Minnesota Board on Aging (MBA) and the Minnesota Department of Human Services (DHS).
Lori Laflin is the Coordinator of Strategic Opinion Research, State of Minnesota Department of Human Services.
Format:
Location:
Our Speakers:
Peter provides leadership for MBA's work on senior nutrition and health promotions programs and initiatives to make Minnesota communities more livable for the aging population and improve support for family caregivers. Earlier he worked on Transform 2010, a project of both agencies to work across sectors to transform policies, infrastructures and services so that Minnesota can thrive during the coming age wave. Through Transform 2010 he pursued policy strategies related to family caregiving, older adult income security, and aging in place in community. Prior to working for DHS and MBA, Peter's work cut across many core elements of the aging services network, including: senior nutrition, refugee and immigrant services, information and assistance, and senior housing. Peter holds a Masters in Social Work for the University of Minnesota.
Lori serves as the subject matter expert for survey methods and analysis at the Department of Human Services, the largest state agency (approximately 6700 employees and an annual budget of approximately $11 billion). She promotes the effective use of survey research throughout the department by serving as an internal consultant and is responsible for the development and maintenance of survey policies and procedures.
Prior to state service, Lori spent nearly 20 years in private sector market research, at GfK Custom Research, CJ Olson and NCS.
Learner Outcomes:
By the end of this learning session, participants will be able to:
Pricing:
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.
Ridgedale Library Lunch Seminar
Patrick Furey, President of Consumersphere (a strategic social media solutions agency) will discuss the social media juggernaut from a business intelligence perspective.
View event on Google Calendar
Format:
| 11:00 a.m. - 11:30 a.m. | Registration and Networking |
| 11:30 a.m. - 12:00 p.m. | Lunch |
| 12:00 p.m. - 1:00 p.m. | Presentation and Q&A |
Location:
|
Ridgedale Library 12601 Ridgedale Dr Minnetonka, MN 55305 |
Click here to view a larger map |
Social media monitoring has significantly changed the way brands and marketers leverage social media for business. The constant stream of mentions on sites like Facebook, Twitter and blogs provide a great way for companies to monitor their brands, products, and consumers in social media. While monitoring has been useful primarily in customer service and buzz-tracking, there is far more value to be realized. Enter the age of social media intelligence. Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data in ways previously not possible.
Visit http://www.consumersphere.com for more info.
Pricing:
|
$20 MRA Members $20 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
November 3, 2011: "Why do some rebrands fail? Why do others succeed?"Brand veteran bares all in an eye-opening show-and-tell.
David Brier, Creative Director of DBD International, Author, and Fast Company expert blogger
View event on Google Calendar
Format:
| 11:30 a.m. - 12:00 p.m. | Registration and lunch |
| 12:00 p.m. - 1:00 p.m. | Presentation |
Location:
|
Augsburg Park Library 7100 Nicollet Ave Richfield, MN 55423 |
Click here to view a larger map |
Join us for a lunch-time presentation to learn about a practical yet unconventional approach to branding. David's presentations are highly visual showing not only what he created to help brands with new products or rebrands but, more critically, WHY it was done and what happened AFTER the launch or rebrand? Did sales increase? Did customer loyalty increase? And when it did, he examines WHY.
Examples of David's approach can be found here: www.risingabovethenoise.com & here on YouTube.
Learner Outcomes:
- What to do when your brand's been pigeon-holed and how to overcome this brand killer
- An inside case study of one rebrand that increased sales 300% in 30 days after the launch
- How an online startup that saw sales increase 397% in 4 years after their rebrand and what exact steps made it work
Our Speaker:
David Brier is the recipient of over 320 industry awards and is the Creative Director of DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help their products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. You can reach David at david@famousnapkin.com.
Pricing:
|
$40 MRA Members $50 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.
May 19, 2011: "Emerging trends with in-sourcing and DIY research tools"
Scott Weinberg, Director of Sample Market™, uSamp
Kevin Micklitz, Director of Business Development, Chamberlain Research Consultants
View event on Google Calendar
Format:
| 11:30 a.m. - 12:00 p.m. | Lunch & Board Installation for 2011-2010 Chapter Board |
| 12:00 p.m. - 1:00 p.m. | Presentation and Q&A |
Location:
|
The Colonnade 5500 Wayzata Boulevard St. Louis Park, MN 55416 Lower level conference room |
Click here to view a larger map |
Our Speakers:
Scott Weinberg is the Director of SampleMarket™ for uSamp (formerly United Sample). A self-described 'closet geek' who used to build his own computers, his work has often focused on DIY applications including sampling, survey, and reporting engines. Scott has led the technology efforts with Toluna, GMI, ClickIQ, and BI Worldwide. Scott holds an M.S. in Industrial/Organizational Psychology from the University of Wisconsin.
http://www.linkedin.com/in/scottweinberg
Kevin Micklitz is the Director of Business Development for Chamberlain Research Consultants. Kevin works with companies and organizations throughout the world, helping them to assess their strategic needs and to design research that will give them the information they need to make profitable decisions. Having come through the operations side of the business, Kevin has front-line experience in nearly everything Chamberlain does. This makes him well suited to work with clients at any level, from novices to seasoned statisticians. Kevin also enjoys public speaking and has presented marketing research strategies at multiple national conferences. He has also been a guest speaker at colleges across the US. Prior to joining Chamberlain in 1997, Kevin studied marketing at Copper Mountain College in Joshua Tree, CA and was a Sergeant in the Marine Corps.
http://www.linkedin.com/in/kevinmicklitz
Learner Outcomes:
Discover:
- An overview of the categories of DIY tools
- Examples of leading blogs & authors that monitor and dissect discussion in this space
- A quick look at a DIY feasibility and CPI calculator with a direct conduit into an online panel
- What is bound to be a lively discussion on the implications for us as professionals in the Market Research industry
Pricing:
|
$40 MRA Members $50 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.
April 14, 2011: "Understanding Minnesota’s Baby Boomers: A Research Case Study"
Peter Spruit, Minnesota Board on Aging
Lori Laflin, State of Minnesota Department of Human Services
View event on Google Calendar
Peter Spruit is the Senior Project Consultant with the Minnesota Board on Aging (MBA) and the Minnesota Department of Human Services (DHS).
Lori Laflin is the Coordinator of Strategic Opinion Research, State of Minnesota Department of Human Services.
Format:
| 11:30 - 12:00 | Registration and lunch |
| 12:00 - 1:00 | Presentation/Q&A |
Location:
|
Mall of America Boundary Water Suite Level 4 East |
Click here to view a larger map |
Our Speakers:
Peter provides leadership for MBA's work on senior nutrition and health promotions programs and initiatives to make Minnesota communities more livable for the aging population and improve support for family caregivers. Earlier he worked on Transform 2010, a project of both agencies to work across sectors to transform policies, infrastructures and services so that Minnesota can thrive during the coming age wave. Through Transform 2010 he pursued policy strategies related to family caregiving, older adult income security, and aging in place in community. Prior to working for DHS and MBA, Peter's work cut across many core elements of the aging services network, including: senior nutrition, refugee and immigrant services, information and assistance, and senior housing. Peter holds a Masters in Social Work for the University of Minnesota.
Lori serves as the subject matter expert for survey methods and analysis at the Department of Human Services, the largest state agency (approximately 6700 employees and an annual budget of approximately $11 billion). She promotes the effective use of survey research throughout the department by serving as an internal consultant and is responsible for the development and maintenance of survey policies and procedures.
Prior to state service, Lori spent nearly 20 years in private sector market research, at GfK Custom Research, CJ Olson and NCS.
Learner Outcomes:
By the end of this learning session, participants will be able to:
- Understand the historic aging trends reshaping Minnesota's population
- Understand the efforts of the state to prepare for a growing aging population
- Understand the objectives and methods of a statewide mail survey of baby boomers conducted in 2010 by the Department of Human Services, Department of Health and Board on Aging
- Understand the key findings of the survey, how they are being put to use and how they impact business in Minnesota
Pricing:
|
$40 for MRA Members $50 for non-MRA members/guests $15 for students* *enrolled in a higher education program and not currently working for a research company |
TO REGISTER: Contact Registrar Sheena Oswald at soswald@questarweb.com
Cancellations received less than 48 hours prior to the event are non-refundable. No shows will be billed. Credit card payments are accepted via PayPal.