Events
Thursday, May 23rd, 2013: "Biometric Measures + Traditional Market Research"
Presented by:
Paul Bolls, PhD, Associate Professor at the University of Missouri, and scientific advisor to HCD Research
View event on Google Calendar
Format:
Location:
The Topic
"Neuromarketing" – the use of biometric measurements to gain insights into consumer responses to messaging – is the current buzz in the market research industry. Join Professor Paul Bolls, PhD, a thought leader on the subject, and learn about the latest technology, what it can (and cannot) offer, and the best practices for the integration of biometrics into familiar market research methodologies.
What will you learn?
In this presentation you will learn:
Paul Bolls
Paul Bolls' research agenda is focused on cognitive/emotional processing of media. He is interested in discovering how content and production features of media can be combined to create effective public health campaign messages.
Bolls is a co-director of the Psychological Research on Information and Media Effects (PRIME) Lab. The PRIME Lab is an experimental research lab dedicated to the study of cognitive and emotional processing of media. Doctoral students use the lab facilities for their dissertations and other research. In 2005 the lab received a $56,700 grant from the National Cancer Institute, Center for Excellence in Cancer Communication Research, to study cognitive/emotional responses to breast cancer survivor narratives.
Bolls has been recognized for supporting and promoting undergraduate research and creative and scholarly achievement. The University of Missouri-Columbia Office of Undergraduate Research named him one of two recipients of the 2007 Outstanding Undergraduate Research Mentor Award at the annual Undergraduate Research and Creative Achievements Forum. Two undergraduate students that Bolls mentored presented original scholarly research at an annual meeting of the International Communication Association.
Prior to joining the Missouri School of Journalism, Bolls taught and directed the Laboratory for the Study of Communication, Emotion and Cognition at Washington State University in Pullman. His work has been published in Communication Research, Journal of Broadcasting and Electronic Media, Journal of Marketing Communications and Media Psychology. Bolls has presented his research to professional groups including the National Association of Broadcasters, Seattle Advertising Federation and Danish National Radio. He has served as the vice chair of the Information Systems division of ICA.
Bolls completed his doctorate degree at Indiana University in Bloomington in 1999. He holds a master's degree from Washington State University and bachelor's degree from Montana State University in Bozeman. Bolls' professional background includes eight years working in commercial radio.
Selected Publications
Journal Articles
HDC Research: http://www.hcdi.net/
Pricing:
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bynqd
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Tuesday, April 23rd, 2013: "Create a great customer-inspired healthcare experience"
Presented by:
Kim Wiese, SVP of Product Marketing and Strategy for ActiveHealth
Jim Tincher, Senior Business Advisor for Satisfaction Management Systems (SMS)
View event on Google Calendar
Format:
Location:
The Topic
Forrester's 2013 Customer Experience Index rates health insurance 11th out of 13 industries, with 3 health plans landing in the bottom six companies. But there's hope! In this combined meeting of the AMA's Healthcare SIG and the Marketing Research Association, you will learn about how organizations are measuring and improving their health insurance customer experience.
At this fun and interactive event at Pinstripes, Jim Tincher and Kim Wiese will share examples of how companies are identifying opportunities and turning them into improved customer experience with positive impacts to the bottom line. You will leave with actionable steps you can use to improve your customer experience tomorrow.
What will you learn?
In this presentation you will learn:
Kim Wiese
Senior Vice President of Product Marketing and Strategy for ActiveHealth, a subsidiary of Aetna. Prior to ActiveHealth, Kim spent 4½ years as a vice president of marketing at Optum for the clinical health care management arm. In this role, Kim oversaw strategic positioning and marketing for over 100 services across seven product categories. She then moved on to lead international marketing, with oversight over global product marketing and team collaboration on global expansion initiatives. After leaving Optum in the fall of 2012, Kim founded Wise Partners, a health care marketing consultancy, working for clients in the non-profit, as well as the for-profit sector.
Kim joined Optum from Regency Beauty Institute. As vice president of marketing at Regency, Kim developed the marketing brand, strategy, PR and communications plan, lead generation engine, and digital presence, growing the start-up educational institute from 8 campuses to national leadership. Kim's career also includes progressive management and responsibility in marketing, consulting, and account management with General Mills, Polaroid, Digitas, and Springworks.
Kim is on the board of directors for the Women's Health Leadership TRUST where she also chairs the marketing committee. She is also the chair of the Arts & Healing initiative at Children's Hospitals and Clinics of MN, and is a member of the Women Business Leaders in Healthcare Foundation (WBL) organization.
Kim earned her master's of business administration from the Columbia University Graduate School of Business in New York City and has been the class ambassador for over 15 years. She holds a bachelor's degree in marketing from the University of Northern Iowa.
Jim Tincher
Jim is the Senior Advisor at SMS Research Advisors, where he heads their customer experience capability and regularly blogs about customer experience at www.HeartoftheCustomer.com. Jim's Voice of the Customer expertise has led to engagements as far-reaching as developing consumer tests at Best Buy, creating a Voice of the Customer capability at UnitedHealth Group, and consulting with clients ranging from global fast food companies to utilities to international manufacturing and service companies. Jim is a dynamic speaker, passionate about building a world-class customer experience that results in customers who come back time and again.
Pricing:
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bsqhv
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Thursday, January 10th, 2013: "Calabrio Audio Analytics"
Presented by Matt Matsui, Vice President of Product Marketing for Calabrio, Inc.
View event on Google Calendar
Format:
Location:
The Topic
Until recently, the voice of the customer has been an underutilized asset that has been buried in endless hours of un-analyzed conversations occurring in the contact center, in your service organizations, and with your staff. The evolution of Audio analytics (aka speech analytics) has created an effective way to harness the voice of the customer and uncover valuable insights that improve performance. By watching patterns and trends in voice transactions, marketing professionals have a clear and visual indication of customer sentiment in order to ensure brand consistency, reduce customer attrition, reveal potential threats, validate your marketing efforts, and grow revenue.
What will you learn?
In this presentation you will learn:
Our Speaker:
Matt is Vice President of Product Marketing for Calabrio, Inc., with responsibility for market strategy, product management, and channel enablement. Matt’s has more than 20 years of experience in marketing, business intelligence and analytics. Past experience includes Managing Partner at Veratytics, a predictive sales analytics, market intelligence, and product insights company; Vice President of Marketing at Fair Isaac Corporation, and Vice President of Adaytum Product Marketing with Cognos.
Pricing:
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bqyxp
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Friday, November 9th, 2012: "Cell Phone Sampling"
Presented by Don Feeney, Research & Planning Director, Minnesota State Lottery
View event on Google Calendar
Format:
Location:
The Topic
The percent of households with cell-only phone service has increased substantially according to recent survey results. Now, more than one in four U.S. households (26.6 percent) has only wireless telephone connections. As people become increasingly difficult to reach by landline, how research is conducted and the costs will be impacted. How do cell-only households change the future of consumer research? Do they? Don Feeney from the Minnesota State Lottery will talk about his organizations experience with adding cell phone-only households to their sample frame.
What will you learn?
In this presentation you will learn:
Don Feeney has been research and planning director at the Minnesota State Lottery since 1991. He is responsible for the lottery’s market research, policy analysis, corporate social responsibility programs, strategic planning, and legislative relations. He previously worked with the Minnesota Environmental Quality Board, the State Demographer’s Office, the Minnesota State Planning Agency, and as a policy advisor to former Minnesota Governor Rudy Perpich. Mr. Feeney currently serves as President of the National Council on Problem Gambling, and has been a member of its Board of Directors since 2002. His research interests include the relation between public opinion and gambling policy, public awareness of problem gambling, and gambling and popular culture. Don holds a master’s degree in public policy from Harvard, a master’s degree in statistics from the University of Minnesota, and a bachelor of science degree in applied mathematics from Brown University.
Pricing:
How to register:
Please click the following link to register: https://www.123signup.com/register?id=sryzr
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Presented by:
Paul Bolls, PhD, Associate Professor at the University of Missouri, and scientific advisor to HCD Research
View event on Google Calendar
Format:
| 12:00 – 12:20 PM | Registration & Networking, in Registration Area |
| 12:20 – 1:15 PM | Lunch, MRA Election (5 min) & Presentation |
| 1:15 – 1:30 PM | Q&A & Closing |
Location:
|
Ridgedale Library 12601 Ridgedale Dr Minnetonka, MN 55305 612.543.8800 |
Click here to view a larger map |
The Topic
"Neuromarketing" – the use of biometric measurements to gain insights into consumer responses to messaging – is the current buzz in the market research industry. Join Professor Paul Bolls, PhD, a thought leader on the subject, and learn about the latest technology, what it can (and cannot) offer, and the best practices for the integration of biometrics into familiar market research methodologies.
What will you learn?
In this presentation you will learn:
- Three "brain rules" that guide the understanding of biometrics,
- The differences between Central Nervous System and Peripheral Nervous System measurements,
- What do I learn from biometrics that I couldn't learn with traditional market research??
Paul BollsPaul Bolls' research agenda is focused on cognitive/emotional processing of media. He is interested in discovering how content and production features of media can be combined to create effective public health campaign messages.
Bolls is a co-director of the Psychological Research on Information and Media Effects (PRIME) Lab. The PRIME Lab is an experimental research lab dedicated to the study of cognitive and emotional processing of media. Doctoral students use the lab facilities for their dissertations and other research. In 2005 the lab received a $56,700 grant from the National Cancer Institute, Center for Excellence in Cancer Communication Research, to study cognitive/emotional responses to breast cancer survivor narratives.
Bolls has been recognized for supporting and promoting undergraduate research and creative and scholarly achievement. The University of Missouri-Columbia Office of Undergraduate Research named him one of two recipients of the 2007 Outstanding Undergraduate Research Mentor Award at the annual Undergraduate Research and Creative Achievements Forum. Two undergraduate students that Bolls mentored presented original scholarly research at an annual meeting of the International Communication Association.
Prior to joining the Missouri School of Journalism, Bolls taught and directed the Laboratory for the Study of Communication, Emotion and Cognition at Washington State University in Pullman. His work has been published in Communication Research, Journal of Broadcasting and Electronic Media, Journal of Marketing Communications and Media Psychology. Bolls has presented his research to professional groups including the National Association of Broadcasters, Seattle Advertising Federation and Danish National Radio. He has served as the vice chair of the Information Systems division of ICA.
Bolls completed his doctorate degree at Indiana University in Bloomington in 1999. He holds a master's degree from Washington State University and bachelor's degree from Montana State University in Bozeman. Bolls' professional background includes eight years working in commercial radio.
Selected Publications
Journal Articles
- G. Leshner, P. Bolls, E. Thomas (2009). "Scare 'em or Disgust 'em: The Effects of Graphic Health Promotion Messages." Health Communication, 24, 447-458.
- G. Leshner, F. Vultee, P. Bolls, & J. Moore (2010). "When a Fear Appeal Isn't Just a Fear Appeal: The Effects of Graphic Anti-Tobacco Messages." Journal of Broadcasting & Electronic Media, 54(3).
- Refereed Paper Presentation
- Petya Eckler and Paul Bolls. "Spreading the Virus: Emotional Tone of Viral Advertising and Its Effect on Forwarding Intentions and Attitudes." American Academy of Advertising, Minneapolis, March 10-13, 2010.
HDC Research: http://www.hcdi.net/
Pricing:
|
NEW LOW COST $20 per attendees & guests (lunch included) $15 for students enrolled in a higher education program and not currently working for a research company |
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bynqd
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Tuesday, April 23rd, 2013: "Create a great customer-inspired healthcare experience"
Presented by:
Kim Wiese, SVP of Product Marketing and Strategy for ActiveHealth
Jim Tincher, Senior Business Advisor for Satisfaction Management Systems (SMS)
View event on Google Calendar
Format:
| Networking | 5:30 p.m. - 6:00 p.m. |
| Event | 6:00 p.m. - 7:00 p.m. |
| Networking/Meet & Greet | 7:00 p.m. - 7:30 p.m. |
Location:
|
Pinstripes 3849 Gallagher Dr. Edina, MN 55435 |
Click here to view a larger map |
The Topic
Forrester's 2013 Customer Experience Index rates health insurance 11th out of 13 industries, with 3 health plans landing in the bottom six companies. But there's hope! In this combined meeting of the AMA's Healthcare SIG and the Marketing Research Association, you will learn about how organizations are measuring and improving their health insurance customer experience.
At this fun and interactive event at Pinstripes, Jim Tincher and Kim Wiese will share examples of how companies are identifying opportunities and turning them into improved customer experience with positive impacts to the bottom line. You will leave with actionable steps you can use to improve your customer experience tomorrow.
What will you learn?
In this presentation you will learn:
- Learn the three keys to creating a customer-inspired healthcare experience
- Discover the first steps to creating your own customer experience journey map
- Learn to Identify high-leverage points to create quick wins
Kim WieseSenior Vice President of Product Marketing and Strategy for ActiveHealth, a subsidiary of Aetna. Prior to ActiveHealth, Kim spent 4½ years as a vice president of marketing at Optum for the clinical health care management arm. In this role, Kim oversaw strategic positioning and marketing for over 100 services across seven product categories. She then moved on to lead international marketing, with oversight over global product marketing and team collaboration on global expansion initiatives. After leaving Optum in the fall of 2012, Kim founded Wise Partners, a health care marketing consultancy, working for clients in the non-profit, as well as the for-profit sector.
Kim joined Optum from Regency Beauty Institute. As vice president of marketing at Regency, Kim developed the marketing brand, strategy, PR and communications plan, lead generation engine, and digital presence, growing the start-up educational institute from 8 campuses to national leadership. Kim's career also includes progressive management and responsibility in marketing, consulting, and account management with General Mills, Polaroid, Digitas, and Springworks.
Kim is on the board of directors for the Women's Health Leadership TRUST where she also chairs the marketing committee. She is also the chair of the Arts & Healing initiative at Children's Hospitals and Clinics of MN, and is a member of the Women Business Leaders in Healthcare Foundation (WBL) organization.
Kim earned her master's of business administration from the Columbia University Graduate School of Business in New York City and has been the class ambassador for over 15 years. She holds a bachelor's degree in marketing from the University of Northern Iowa.
Jim TincherJim is the Senior Advisor at SMS Research Advisors, where he heads their customer experience capability and regularly blogs about customer experience at www.HeartoftheCustomer.com. Jim's Voice of the Customer expertise has led to engagements as far-reaching as developing consumer tests at Best Buy, creating a Voice of the Customer capability at UnitedHealth Group, and consulting with clients ranging from global fast food companies to utilities to international manufacturing and service companies. Jim is a dynamic speaker, passionate about building a world-class customer experience that results in customers who come back time and again.
Pricing:
|
$25 MRA Members $25 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bsqhv
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Thursday, January 10th, 2013: "Calabrio Audio Analytics"
Presented by Matt Matsui, Vice President of Product Marketing for Calabrio, Inc.
View event on Google Calendar
Format:
| Lunch & Learn Seminar | 11:30 a.m. - 1:00 p.m. |
Location:
|
Ridgedale Library Ridgedale Meeting Room 172 12601 Ridgedale Dr Minnetonka, MN 55305 |
Click here to view a larger map |
The Topic
Until recently, the voice of the customer has been an underutilized asset that has been buried in endless hours of un-analyzed conversations occurring in the contact center, in your service organizations, and with your staff. The evolution of Audio analytics (aka speech analytics) has created an effective way to harness the voice of the customer and uncover valuable insights that improve performance. By watching patterns and trends in voice transactions, marketing professionals have a clear and visual indication of customer sentiment in order to ensure brand consistency, reduce customer attrition, reveal potential threats, validate your marketing efforts, and grow revenue.
What will you learn?
In this presentation you will learn:
- Understanding the basis for speech-based analytics, where it’s used, it’s potential in market research and how it works
- Challenges and trends in speech analytics
- Use case studies for marketing-based applications
- Insight attained - benefits
Our Speaker:Matt is Vice President of Product Marketing for Calabrio, Inc., with responsibility for market strategy, product management, and channel enablement. Matt’s has more than 20 years of experience in marketing, business intelligence and analytics. Past experience includes Managing Partner at Veratytics, a predictive sales analytics, market intelligence, and product insights company; Vice President of Marketing at Fair Isaac Corporation, and Vice President of Adaytum Product Marketing with Cognos.
Pricing:
|
$20 MRA Members $20 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
How to register:
Please click the following link to register: https://www.123signup.com/register?id=bqyxp
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.
Friday, November 9th, 2012: "Cell Phone Sampling"
Presented by Don Feeney, Research & Planning Director, Minnesota State Lottery
View event on Google Calendar
Format:
| Lunch & Learn Seminar | 11:30 a.m. - 1:00 p.m. |
Location:
|
Roseville Library *Large Conference Room 2180 North Hamline Ave Roseville, MN 55113 |
Click here to view a larger map |
The Topic
The percent of households with cell-only phone service has increased substantially according to recent survey results. Now, more than one in four U.S. households (26.6 percent) has only wireless telephone connections. As people become increasingly difficult to reach by landline, how research is conducted and the costs will be impacted. How do cell-only households change the future of consumer research? Do they? Don Feeney from the Minnesota State Lottery will talk about his organizations experience with adding cell phone-only households to their sample frame.
What will you learn?
In this presentation you will learn:
- If adding cell-only households to your frame is that important.
- How they did it and how it differed from traditional research
- What their results showed them and how/if results varied for cell-only households
- What are the costs associated with getting to cell-only households
- What lessons they learned for next time
Don Feeney has been research and planning director at the Minnesota State Lottery since 1991. He is responsible for the lottery’s market research, policy analysis, corporate social responsibility programs, strategic planning, and legislative relations. He previously worked with the Minnesota Environmental Quality Board, the State Demographer’s Office, the Minnesota State Planning Agency, and as a policy advisor to former Minnesota Governor Rudy Perpich. Mr. Feeney currently serves as President of the National Council on Problem Gambling, and has been a member of its Board of Directors since 2002. His research interests include the relation between public opinion and gambling policy, public awareness of problem gambling, and gambling and popular culture. Don holds a master’s degree in public policy from Harvard, a master’s degree in statistics from the University of Minnesota, and a bachelor of science degree in applied mathematics from Brown University.
Pricing:
|
$20 MRA Members $20 non-MRA members/guests $15 students enrolled in a higher education program and not currently working for a research company |
How to register:
Please click the following link to register: https://www.123signup.com/register?id=sryzr
If you would like to pay at the door please bring a check, made payable to MRA MN, to the registration table at the event.