NEXT EVENTS:

Wednesday, May 16, 2012
	Ridgedale Library - 12601 Ridgedale Drive Minnetonka, MN 55305 Lunch & Learn Seminar Marketing Through Intermediaries:   Simulated Conversations Put You in the Room Presented by Jean Fasching of CMI Research How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features? In industries that rely heavily on intermediaries to convey finely tuned product messages the distance between the marketing team and the actual consumer can seem like a million miles. Simulated Conversations is a unique qualitative method that brings an intermediary – at any point in the value chain - and a customer together, along with an experienced moderator in startlingly real representations of actual sales and marketing conversations. It lets you be a “fly on the wall” to identify actionable insights to empower and educate your marketing and sales teams.
	FIND OUT MORE
	REGISTER NOW Send an email to info@mnmra.org indicating you are registering and mailing your check. Credit card payments are also accepted by using PayPal (treasurer@mnmra.org).

UPCOMING EVENTS:

Thursday, September 20, 2012
	FALL CONFERENCE - HOT TOPICS General Mills, 3M, Best Buy, Ipsos, H&R Block, Chamberlain, and more speaking on Gamification and other cutting edge topics.

Want to see all of the MN-MRA Events? Click Here!

Thursday, April 26, 2012
	See Pictures from Event Park Plaza Hotel - 4460 West 78th Street Circle Bloomington, MN 55435 Presented by Toby Madden, Regional Economist with the Federal Reserve Bank of Minneapolis What is the economic forecast for the Upper Midwest region, and what market factors do economists use to create these forecasts? Go under the hood with a local economist to understand how the many streams of data are collected and analyzed, and how predictive models are developed.
	This presentation is important both for understanding the current business climate we are currently operating in and what to expect in the near future, as well as gaining perspective on how to tame a large data set and make it useful. Please join the Upper Midwest Chapter of the Market Research Association on April 26 from 11:30 - 1:00 p.m. at the Park Plaza Hotel in Bloomington.
	For more information click here

Thursday, February 16, 2012
	Ridgedale Library Lunch Seminar "Social Media Intelligence" Patrick Furey, President of Consumersphere (a strategic social media solutions agency) will discuss the social media juggernaut from a business intelligence perspective.
	Click here for more information Watch our website for more details!

November 3, 2011
	Augsburg Park Library - 7100 Nicollet Ave Richfield, MN 55423 Why do some rebrands fail? Why do others succeed? Brand veteran bares all in an eye-opening show-and-tell. David Brier, Creative Director of DBD International, Author, and Fast Company expert blogger
	Join us for a lunch-time presentation to learn about a practical yet unconventional approach to branding. David's presentations are highly visual showing not only what he created to help brands with new products or rebrands but, more critically, WHY it was done and what happened AFTER the launch or rebrand? Did sales increase? Did customer loyalty increase? And when it did, he examines WHY. Examples of David's approach can be found here:     www.risingabovethenoise.com
	For more information click here

MRA Victory! If you do Healthcare Research, Read More Here!

TRAINING WEBINARS

• Check out National's ongoing Webinar offerings! You will discover training for your staff, PRC credits you might need, or learning opportunities to stay on top of changes in our industry.
  Read more here.

NEW! MRA Review

• The Marketing Research Association's Review Program is a system for providing transparency and quality assurance to the research process. Online panel providers input all of the important details relevant to their role in producing high quality panels into the MRA Review Program database. Researchers and purchasers of online panels can then access this information to compare and contrast panels to arrive at a purchasing decision that best fits their needs. The reports generated by The MRA Review Program system reflect the research profession's understanding of data quality. Register now and play a part in shaping the direction of online research. Go to www.mra-net.org and go to Resources.

The Minnesota/Upper Midwest Chapter membership is comprised of marketing research professionals in Minnesota, northern Wisconsin, Iowa, North Dakota and South Dakota.

This Chapter exists specifically to:

• Create value by serving as a resource for information and expertise through continuing education of its members on research design, implementation, project management, and research applications.
• Provide industry leadership through the promotion of professionalism and quality.
• Serve as a voice for research in business, government, and public environments.

Minnesota/Upper Midwest Chapter Service Awards from National

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2011	Julie Bartell
2010	Michele Hanson
2009	Jeanine Hesse
2008	Linda Daniel
2007	Randy Luoto
2006	Jeffrey Cook
2005	Julie Heise
2004	Lisa Denning
2003	Lori Laflin
2002	Tammie Frost-Norton
2001	Judy Opstad
2000	Darlo Martin & Harold Cook
1999	Lisa Denning
1998	Rita Lanteau

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